When oil crossed $70/barrel everybody became green overnight, regardless of past history or experience. So much so, in fact, that the term “greenwashing” has been officially added to the language by Merriam Webster. Fulcrum has taken a somewhat different approach, starting more than 15 years ago. While we wholeheartedly support and promote the principles and ideals of the green building movement, we find too often that they can run counter to economic reality. Most of our clients have to make difficult business decisions every day based on Cost/Benefit analysis, and constructing or renovating a facility is no different. We can make great C/B arguments for airtight envelopes, enhanced HVAC systems and lighting controls. For vegetated roofs, cork floors and bamboo wall coverings, not so much.
Fulcrum Associates on 11/06/2022